Complexity is the starting point.
When leaders in government and organisations are planning what comes next, we work with their teams and users to explore new services, rethink existing ones and test ideas so they can make informed decisions sooner.
See where we’ve workedResearch. Service design.
Product design. AI implementation.
Our services
Start where you need us.
Choose one offering or combine them.
Average 7 days
For a new service or an existing one that needs rethinking.
A researched service model and working prototype.
What’s included
Starting at US$15,000
Discuss a service conceptAverage 2–4 weeks
For testing a service with a limited group.
A focused first version prepared for real use.
What’s included
Starting at US$35,000
Plan a service pilotAverage 6–8 weeks
For taking a tested service into everyday operation.
A first production version, ready to operate.
What’s included
Starting at US$70,000
Plan your launchDuration based on your needs
For an existing service or a product in delivery.
An expert review with specific changes and priorities.
What’s included
Selected experience
Government. Culture. Retail. Learning.
Abu Dhabi government entity
Connected educational content across a portfolio of museums.
UAE federal government authority
Shaped digital strategy, assessed UX maturity and developed service pilots.
Regional retail group
Designed a mall wayfinding platform to help visitors explore and find shops, with space for paid advertising.
Abu Dhabi government entity
Developed a service pilot for end-to-end organisational workflows with integrated AI.
Dubai government initiative
Developed an AI learning copilot to support design-thinking education.
The studio
Senior specialists, brought together in the combination your project needs.
Experience from
Dozzen is a service and product design company founded by Pedram Rafie in Vancouver, Canada, in 2017. It began as a branding and consulting agency and continues today with a focus on helping organisations work through complexity.
Pedram’s experience with Amazon, AWS and government organisations shaped this direction. In Dubai, his collaboration with ATÖLYE began with TDRA and grew into the projects shown above.
Speed, focused expertise and lower overheads. We use an AI-first approach to research, prototype and build, helping teams test ideas sooner and keeping delivery affordable. Our instructors also create AI learning programmes, bringing that practice into how we work.
Our team is made up of senior specialists from different disciplines, brought together in the combination your project needs. Our team includes people with experience at AWS, Amazon, Microsoft, AKQA, Motorola and Zaha Hadid. The team is shaped around the problem, whether you need one offering or a combination.